Your website isn't the only online marketing channel you should be putting effort into these days. You need to capitalise on the social networking tools that are available today, and keep abreast of the new trends as they happen. MySpace is soo last decade, today its all about Facebook and Twitter and if you dont have a Facebook page you're probably not worth looking at (as far as the Facebook community are concerned).

Boutique music community and MP3 store, BeatsDigital.com, wanted to hook their content into Facebook and Twitter. Almost every one of their users had a Facebook profile, and they were chatting with thousands of like-minded music fans every day. A huge pool of potential business was at their fingertips. By giving them the tools to promote new music and user profiles on Facebook or Twitter, the users became the website's own marketing team!